Search Engine Marketing

SEM and SEO are sometimes easily confused and even more frequently thought of as the same concept. Search Engine Marketing consists of using services such as Google Adwords and Yahoo Ads as a way of launching an online marketing campaign. Our SEM services include keyword and Ad-Group research to create a profitable marketing campaign based on PPC (Pay Per Click) or CPC (Cost Per Click) ads. SEM goes hand in hand with SEO in the sense that the techniques overlap each other. SEM incorporates keyword research and the optimization of content within developing an AdGroup campaign.

Simply, SEM is the process of gaining traffic and visibility through paid (SEM) and unpaid efforts. (SEO) Five Multimedia SEM services include:

• Search Marketing Branding

• Search Marketing Landing Pages

• Local Search Marketing

• Search Term Marketing

• PPC Campaigns