Nowadays, the average consumer is so adept when it comes to surfing the web that traditional marketing such as banners and buttons have become more or less irrelevant within internet marketing campaigns. Consumers want to see relevant, usable content that has clear purpose and unmistaken value. The process of creating readable, useful and valuable content is known solely as content marketing.
As actual definition of content marketing, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Basically, content marketing is the art and essence of communicating with your customers and prospects on a personal level providing value without selling. It is interruption free marketing, sort of like a documentary without commercials. Our content marketing services focus on delivering information that makes your buyer more intelligent instead of making a sales pitch of your product or service. The essence and theory behind content marketing strategy is the belief that, as businesses, if we deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
At Five Multimedia, we see usable content as a platform to connect personally with your clients. We believe that well written content is the basis for all successful SEO campaigns as well as internet marketing campaigns. Content marketing’s purpose is to attract and retain customers by consistently creating new valuable content with the intention of changing or enhancing consumer experience on your website. We believe that content the present as well as the future when it comes to online marketing. Even though it may look like content is a “one and done” type of work, It is an ongoing process that is best integrated into your overall marketing strategy. We strictly use ethical practices when implementing keywords into our content, our services within content marketing focuses on owning media, not renting it.