What does that mean, Analytics?
“Is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.”~ Wikipedia
Analytics are for the most part free. As a business owner reading Analytics can make you scratch your head sometimes and cause you to ask a lot of questions like:
- What is Bounce Rate?
- What does Sessions Mean?
- What are Clicks and for that matter Click Through Rate?
- What do these pie charts mean?
- How do I track Conversions?
- How do I know if my ad is doing well or not?
Drowning In Information
These are just a handful of the questions that arise when looking at analytics. But there is a lot more to analytics than just these questions and can easily feel like you are drowning in data. Not to say all data with analytics is valuable.
Analytics should not be feared by business owners but embraced. Where can you get information sent or provided to you about how people find your business online? This is all tangible information that can tell you a lot of things about your site.
Our experts can take the stress out of reading analytics and that drowning feeling. We know what to look for and analyze your information and provide you with a report on recommendations. We weed through the analytics, disregard what needs to be disregarded and help you develop strategies to improve your traffic, lower your bounce rates and increase conversions, just to name a few. Basically make you more money!
Passive Business Owners
As a business owner we insist you not take a passive approach on Analytics, don't wait on reports, keep a watchful eye so when reports do come WE can troubleshoot.